Course curriculum

  • 1

    WELCOME & SUPPORT

    • WELCOME & SUPPORT

    • OVERVIEW: NEXT LEVEL CLIENT CARE (FINISHING TOUCHES)

  • 2

    MODULE 1: CRAFTING AN AMAZING CLIENT EXPERIENCE

    • DON'T SAY IT ... SHOW IT

    • ADHERENCE IS KING

    • AAARRR!! PIRATE METRICS

    • AWARENESS TO ACQUISITION

    • ACQUISITION TO ACTIVATION: HOW IT AFFECTS YOUR ONLINE CLIENTS

    • HOW TO TRACK ACTIVATION

    • HOW TO SYSTEMIZE TRACKING ACTIVATION

  • 3

    MODULE 2: SIGNIFICANTLY INCREASE CLIENT RETENTION

    • ASSESSING CLIENTS

    • COMMUNICATION = CLARITY. CLARITY = PROGRESS.

    • ACCOUNTABILITY: THE X-FACTOR THAT MAKES COACHING WORK!

    • PROCRASTINATION AND DISCOURAGEMENT

    • PROCRASTINATION & CHECKING IN WITH YOUR CLIENTS

  • 4

    MODULE 3: CREATING AN EFFECTIVE REFERRAL SYSTEM

    • REFERRALS: A PILLAR OF YOUR SUCCESS

    • REFERRALS: WHEN? ... WHO? ... HOW?

    • GET EXTRA REFERRALS FROM PAST CLIENTS

    • MY VERY CREATIVE REFERRAL REQUEST!

    • REFERRALS: FOLLOW-UP, THANK YOU AND OTHER TIPS

    • REFERRALS: HOW TO REPLY

    • TASK: DRAFT YOUR REFERRAL TEMPLATES

  • 5

    MODULE 4: THE FINISHING TOUCHES

    • CLIENT APPRECIATION: TAKING THINGS TO THE NEXT LEVEL

    • CLIENT APPRECIATION: THE PERSONAL TOUCHES

    • TASK: CLIENT TOUCHES - YOUR PLAN

    • FINISHING TOUCHES SUMMARY: THE POLISH

  • 6

    MODULE 5: THE HOUSEWARMING PARTY

    • OVERVIEW: TELL THE WORLD

    • THE POWER OF YOUR NETWORK

    • I DON'T HAVE A HUGE FOLLOWING!

    • THERE'S 2 MAIN TYPES OF MARKETING: AWARENESS AND ATTRACTION

    • TASK: BUILDING YOUR "LOOSE" NETWORK

    • TASK: KICKING OFF YOUR AWARENESS CAMPAIGN

    • YOU GOT A REPLY! WHAT NOW?

    • SUMMARIZING YOUR AWARENESS CAMPAIGN EMAILS

    • WHAT HAPPENS IF YOU GET GHOSTED?

    • ATTRACTION VERSUS MARKETING

    • YOUR 5 MAJOR SOCIAL ACTIVITIES

    • FACEBOOK GROUP STRATEGY: JOINING OTHER GROUPS

    • BONUS: GET MORE GOOGLE REVIEWS, BETTER SEO, BIGGER WEB PRESENCE

  • 7

    BONUS: MOTIVATIONAL INTERVIEWING

    • MOTIVATIONAL INTERVIEWING - FROM ACTIVATION TO RETENTION

    • MI TECHNIQUES - GUIDING PRINCIPLES BEHIND MI