Course curriculum

  • 1

    WELCOME & SUPPORT

    • WELCOME & SUPPORT
  • 2

    THE 5C ORGANIC FUNNEL

    • THE *ONLY* TWO TYPES OF ACTIVITY YOU SHOULD BE DOING

    • 5C OVERVIEW: HOW TO GET FROM CONTENT TO CLIENTS

    • BONUS: MULTIPLY YOUR AUDIENCE BY TAPPING INTO OTHERS'
  • 3

    MODULE 2: CRAFTING COMPELLING CONTENT

    • 2 THINGS YOU NEED, TO CRAFT COMPELLING CONTENT THAT SPEAKS TO YOUR IDEAL CLIENT

    • THE 3 CATEGORIES OF YOUR AUDIENCE (AND HOW TO SPEAK TO EACH STAGE IN YOUR CONTENT)
  • 4

    MODULE 3: MESSENGER MASTERY

    • 4 KEY FEATURES OF EFFECTIVE MESSENGER CONVERSATIONS (+ A *SOLID GOLD* FOLLOW-UP SEQUENCE)

    • 5-STEP SEQUENCE: FROM "LIKE/COMMENT" TO CALL BOOKED (AND HOW TO COMPLETELY ELIMINATE "NO-SHOWS")

    • "I'M GETTING GHOSTED" (HOW TO QUICKLY TURN THAT AROUND & LEVEL UP YOUR MESSENGER GAME)

    • SUMMARY: BOOK MORE CALLS (WITH THESE 5 STEPS)

    • BONUS: Real-life Messenger Conversation "THE 'BENEFITS' QUESTION

    • A POWERFUL MESSENGER REFRAME -> CALL (IF YOU HAVE MULTIPLE LEAD MAGNETS)
  • 5

    MODULE 4: COMPELLING CALLS

    • SALES CALLS AND GETTING COMFORTABLE WITH YOUR PRICING

    • GETTING OVER FEAR OF SALES

    • BASIC "3-QUESTION" SALES CALL FRAMEWORK

    • DEEP DIVE: THE STAGES OF A SUCCESSFUL SALES CALL

    • [SALES CALLS] CLOSE MORE SALES (WITH 4 SIMPLE Q'S)

    • [SALES CALLS] HOW (NOT) TO RUIN A SALES CALL (& 6 MISTAKES THAT WILL)

    • [SALES CALLS] TURN "I NEED TO THINK ABOUT IT" INTO "HERE'S MY CREDIT CARD"
  • 6

    BONUS: ADVANCED OBJECTION HANDLING

    • HANDLING OBJECTIONS - WHY DO THEY OCCUR?

    • HANDLING OBJECTIONS - WHAT NOT TO DO

    • HANDLING OBJECTIONS - THE TOP 5 OBJECTIONS

    • BONUS: NEXT LEVEL OBJECTION HANDLING (7 steps to handle any objection)
  • 7

    BONUS II: PAID LEADS ON BARK.COM

    • Bark (Paid) Leads Part 1

    • Bark (Paid) Leads Part 2

    • EXTRA BONUS: Automating BARK Lead Acquisition (REQUIRES TECH KNOWLEDGE)